Animation Rationale

When I started the animation project I had the idea of a simple concept in creating a television ident, I did a little research into some different examples of currently used and previously used idents for BBC, Channel 4 etc. The earlier ones were very simple and just had a very basic theme that was just memorable enough to be used for a channel’s identity, some of the more modern idents show more intricate and sometimes subtle showing of a channel’s identity. I started off by replicating the first thing we were told to produce in order to get used to the tools of 3DS Max. After this I began drawing up designs of my first Ident idea, it was quite a short and simple design that simply featured the channel’s name and a small bit of dynamic lighting on an object in the background to make it more interesting, I then created a short piece of music to play as the ident’s theme and after layering them together on Premiere I took some time to go back and watch other idents again and noticed how short mine was by comparison. Rather than simply over-rework my first ident I decided to start again using a character that I developed to be the channel’s image. After animating this I added a number of lighting effects to make the piece more interesting then by rendering my ident from different angles and sequencing them together in Premiere I was able to create a much more interesting and active piece of animation. I then made another music track that was longer this time and added it to the ident with a couple of sound effects to create my finished product. If I was to repeat this project I may take more time to add more detail to the character and make the actions smoother.

-MZH-